Asheville Attorney Brad Searson

Brad Searson

Connect on: @SearsonBrad

It is a privilege to help clients get through what is often the most difficult problem they will ever face – whether a life-altering injury, the untimely death of a loved one, the break-up of a business, or other losses and harms caused by the wrongdoing of another person or company.

Cases are sometimes resolved by collecting records, mastering the facts, communicating with the other side, and negotiating a settlement to fairly compensate my client.  Sometimes the other side refuses to do the right thing.  An effective lawyer must be willing to go to bat for the client and seek full justice under the law.  

Trial Lawyer

I handle trials before juries and judges in many types of cases. The goal in every case is to seek the best and most efficient path to justice for my client.

When the other side is reasonable, we seek full and fair compensation through a negotiated settlement.  Otherwise, we file suit and prepare for trial.

During a course in advanced cross-examination in my third year of law school, our professor taught that a lawyer who plans to represent clients in injury cases must be prepared to study medicine.  I took that advice to heart and strive to master the medicine in every injury case.  As a result, I am able to effectively communicate with doctors and other health care providers and to convince insurance companies, opposing counsel, and juries how my client’s injuries were caused, how those injuries have harmed my client, and the damages my client is entitled to recover under the law.

Our firm approaches every case as if headed for trial.  Cases can be settled at fair value when the other side knows the opposing lawyer has years of actual courtroom experience and is willing and ready to try the case.

I also represent clients in mediation and arbitration proceedings to obtain fair compensation.

I am admitted to practice before all North Carolina state courts, the United States District Court for the Western District of North Carolina, the United States District Court for the Eastern District of North Carolina, and the United States Court of Appeals for the Fourth Circuit.

Bradford Searson was recently selected by his peers for inclusion in the 27thEdition of The Best Lawyers in America© for his work in Personal Injury Litigation – Plaintiffs; Medical Malpractice Law – Plaintiffs; and Litigation – Health Care Law.


Bradford Searson was named the BestLawyers®2021 Person Injury Litigation – Plaintiffs “Lawyer of the Year” in Asheville.


Areas of Practice – Types of Cases

 Injuries Caused by Negligent or Wrongful Acts 

  • Brain trauma and brain injuries
  • Car, tractor-trailer, truck, bicycle, motorcycle, and pedestrian crashes, collisions, and accidents
  • Dog attacks
  • Gun shot wounds
  • Product defects and negligent design or manufacture resulting in injuries (product liability cases)
  • Wrongful death and fatal accidents 

Medical Malpractice and Medical Negligence Cases

  • Birth injuries
  • Brain trauma and brain injuries
  • Injuries caused by negligence of health care providers – doctors, physicians, dentists, and nurses
  • Injuries caused by hospital negligence
  • Death caused by the negligent or wrongful acts of health care providers

Nursing and Long-Term Care Facility Cases 

  • Nursing home abuse
  • Nursing home neglect

Land and Property Dispute Cases

  • Land condemnation cases – when the government takes private land under the power of eminent domain or condemnation
  • Disputes regarding the ownership of land

Workplace and On-the-Job Injury Cases

  • On-the-job injuries by accident (workers’ compensation cases)
  • Workplace and job-site catastrophes

Estate Disputes and Controversies 

  • Will and trust controversies
  • Family disputes regarding inheritance and how to properly divide the decedent’s property 

Business Disputes and Litigation

  • Business break-ups
  • Business ownership disputes
  • Contract disputes

 Insurance Disputes and Controversies


Professional Experience – Case Examples

I have tried cases before juries and judges in many of the counties of WNC – from Mecklenburg to Cherokee.   I have represented clients before administrative agencies and professional licensing boards.

A few notable examples of my legal work:

  • Defended at trial a highly regarded real estate development company/general contractor against accusations of negligent design and construction resulting in alleged mold contamination.
  • Brought suit against a Catholic Diocese in NC to obtain compensation for injuries caused by the sexual abuse of a minor.   The case was settled at mediation.
  • Obtained recovery for the family of a minor who died from a gunshot wound caused by the negligent storage of guns in a private residence.  The case was settled for a confidential amount at the conclusion of plaintiff’s evidence at trial.
  • Recovered damages for a man shot at a convenience store because of negligent staff training and negligent hiring and retention.  The case was confidentially settled.
  • Obtained recovery for the family of an inmate who died as the result of being denied proper medical care.
  • Obtained recovery for the surviving spouse of a construction worker who died as the result of injuries sustained when the worker was partially buried when an earthen wall collapsed.
  • Obtained recovery for a man who sustained spinal fractures when a tractor-trailer crossed the centerline of the interstate and crashed into the van operated by our client.
  • Other representative examples of my past cases are briefly summarized in the “Success Stories” section of this Website.


Emory University School of Law – Doctor of Law (1986)

  • Order of Barristers
  • Moot Court Board and Member of Moot Court Team
  • National Institute of Trial Advocacy (NITA) Program for Emory Law Students
  • Trial Skills Award

University of South Carolina – BA with Honors (1983)

  • Outstanding Senior Award
  • Omicron Delta Kappa – National Leadership Honorary Society
  • Mortar Board – National Honor Society recognizing exemplary scholarship, leadership, and service.
  • Kappa Tau Alpha – College Honor Society recognizing academic excellence in journalism.

Public Schools of Greenville County, South Carolina 

Professional Honors

AV Preeminent® Rating from Martindale-Hubbell® – the gold standard in attorney ratings – a testament to the fact that a lawyer’s peers rank him or her at the highest level of professional excellence.

Listed by The Best Lawyers In America® in the practice areas of Medical Malpractice (Plaintiffs) and Personal Injury (Plaintiffs) for the years 2014, 2015, and 2016.

Professional Associations and Memberships

  • North Carolina State Bar (Active)
  • Georgia State Bar (Inactive)
  • North Carolina Advocates for Justice
  • North Carolina Bar Association
  • 28th Judicial District Bar Association – Buncombe County, North Carolina
  • American Bar Association
  • Harry C. Martin American Inns of Court 


  • My wife, Margo Searson, and I have both lived and worked in Asheville for almost twenty-five years.
  • MANNA FoodBank, Emeritus Board Member
  • The Cathedral of All Souls (Episcopal), Member
  • Hobbies:  Music (guitar and banjo), running, and fly-fishing.
  • Eagle Scout